Marijuana Use by High School Students in Montana is on the Decline
The legalization of cannabis in Montana has not led to an increase in youth marijuana use. Data from the Centers for Disease Control and Prevention (CDC) indicates that the percentage of high school students in Montana who have ever tried marijuana has decreased since the implementation of recreational marijuana, and is significantly lower than when medical marijuana was first introduced in 2004. This decline suggests that legalization, coupled with advertising regulations and educational initiatives, can contribute to reducing youth access to and experimentation with cannabis. Montana’s approach emphasizes regulation, education, and safety, aiming to protect youth by limiting access to unregulated, unsafe products and reinforcing age restrictions.
Montana High School Students that CURRENTLY Use Marijuana is on the Decline
Montana High School Students who have EVER Use Marijuana is on the Decline
Cannabis Companies Adhere to Strict Advertising Rules
- All packaging in Montana must be approved by the Cannabis Control Division (CCD) to ensure it does not appeal to kids
- Most marketing outside of licensed dispensaries is not allowed
- All Instagram and other social media accounts must be private to keep youth from following
- Objects likely to appeal to youth, such as toys, inflatables, or cartoon characters, cannot be used in advertising
The Reality in Montana
The fear of increased youth marijuana use doesn’t match what’s happening in Montana. The truth? Youth consumption rates are lower than the national average and continue to decline. Legalization hasn’t sparked a crisis—it’s strengthened safeguards and reduced access to unregulated, unsafe products.
Montana’s legal cannabis market is a model for responsible legalization. By focusing on regulation, education, and safety, we’ve proven that legalization doesn’t hurt youth—it protects them.
Key Points to Remember
Legalization cuts off black market access, which has always been the primary source for youth.
Montana teens are using less marijuana since legalization.
Regulation ensures only adults can purchase cannabis, reinforcing age restrictions.